4th International MDA/EA Forum
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The fourth edition of the international forum on Model Driven Architecture (MDA®) and Enterprise Architecture, realized in collaboration with the Object Management Group (OMGTM) will be held in Milan (Italy). This year the event will be focussed on the relation with Enterprise Architectures (EA) practice: what role MDA plays when associated with EA. For example how a computable EA framework, such as TOGAF(TM) or BMM, could bring a significant advantage to organizations. The event, organized by Soluta.Net, OMG Member and MDA Qualified Service Provider (QSP), aims at promoting the MDA approach through a tutorial, some speeches taken by international experts and an expo area. MDA provides a non-proprietary and open approach to challenge business and technology changes. It represents an evolution to the history of software engineering which appeals to a strong and formal separation between functional models (what the system has to do) and technology models (how to use technologies). The MDA/EA Forum, a one-day event, will include speeches with detailed technical contents, describing real cases of application of MDA in Italian projects in business sectors such as communication industry, banking and services and in domains like embedded systems and CRM/ERP, highlighting strengths and weaknesses of the various applications. Key players of the Italian market and international MDA experts will attend the event. Participants will acquire several benefits:
About the Event MDA can be seen as both a standard and a development approach; it is a new mind-set and as such it requires expertice and experience: people approaching MDA must be aware of which modelling tools are available and which ones are best suited to their needs; they must know how to apply the processes and principles of the model-driven methodology and they must take advantage of the existing case studies and know-how which have been collected in the various application domains in the past years. "There is nothing difficult. There are only NEW things, unaccostumed things" (Carlos Salzedo, 1918, Harpist) With these objectives the MDA/EA Forum 2009, in collaboration with the OMG, the first event of this type in Italy, intends to promote this approach in a pragmatic way, close the the industries that develop IT systems for supporting their business or to realize Commercial Off-The-Shelf products (either software or hardware). This is a single-day event: the morning session includes speeches given by well-known experts that will contextualize MDA in the classical software engineering practises, describing the strengths and weaknesses of this approach. This phase of the event will help the participants discovering the evolution direction of MDA. The speakers of the afternoon session will present real case studies of MDA projects, whose domain areas will span from banking applications to embedded systems. International key players working in Italy will attend. |
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Invited Speakers
Richard Soley
Chairman and CEO of the Object Management Group (OMG) Dr. Richard Mark Soley is Chairman and Chief Executive Officer of the Object Management Group, Inc. (OMG) and Executive Director of the SOA Consortium. As Chairman and CEO of the OMG, Dr. Soley is responsible for the vision and direction of the world's largest consortium of its type. Dr. Soley joined the nascent OMG as Technical Director in 1989, leading the development of OMG's world-leading standardization process and the original CORBA specification. In 1996, he led the effort to move into vertical market standards (starting with healthcare, finance, telecommunications and manufacturing) and modeling, leading first to the Unified Modeling Language (UML) and later the Model Driven Architecture (MDA). He also led the effort to establish the SOA Consortium in January 2007. [Richard Soley, Chairman and Chief Executive Officer] Previously, Dr. Soley was a cofounder and former Chairman/CEO of A. I. Architects, Inc., maker of the 386 HummingBoard and other PC and workstation hardware and software. Prior to that, he consulted for various technology companies and venture firms on matters pertaining to software investment opportunities. Dr. Soley has also consulted for IBM, Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others. He began his professional life at Honeywell Computer Systems working on the Multics operating system. A native of Baltimore, Maryland, U.S.A., Dr. Soley holds the bachelor's, master's and doctoral degrees in Computer Science and Engineering from the Massachusetts Institute of Technology. |
Diego Lo Giudice
VP & Principal Consultant of Forrester Research Diego primarily contributes to Forrester's offerings for Application Development & Program Management professionals. He leads Forrester's IT project consulting activities in Italy and is a leading expert on software architectures and development, covering model-driven development, enterprise architecture, SOA, and open source. His 20 years of IT experience, in addition to application development topics, also covers IT management areas, such as enterprise project/change management, IT strategies assessments, and sourcing and qualitative IT benchmarking. He has seasoned experience in complex mission-critical project and client engagement management. LAST RESEARCH:
Air France Flies High With Model-Driven Development March 27, 2008
The State Of Model-Driven Development April 17, 2007 |
Steve Cook
Software architect of the Domain Specific Language Tools which are part of Microsoft Visual Studio. Steve Cook works at Microsoft, and is the software architect of the Domain Specific Language Tools which are part of Microsoft Visual Studio. He is currently working on future versions of these tools. Previously he was a Distinguished Engineer at IBM, which he represented in the UML 2.0 specification process at the OMG. He has worked in the IT industry for 30 years, as architect, programmer, author, consultant and teacher. He is a member of the Editorial Board of the Software and Systems Modeling Journal, a Fellow of the British Computer Society, and holds an Honorary Doctor of Science degree from De Montford University. |
Stephen Mellor
Vice-President of Project Technology Inc. and one of the 'fathers' of MDA I am Stephen J. Mellor. My card reads "Freeter", a Japanese word, derived from English, that means "free agent." I was previously Chief Scientist of the Embedded Systems Division at Mentor Graphics Corporation. In 2004, MGC acquired Project Technology, Inc., the company I founded in 1985 to "make software development a rational, controllable, predictable process." I explain, with clarity and humor, the intricacies of real-time and embedded systems model-driven development, in both presentations and text. I speak at commercial conferences such as the Embedded Systems Conference, academic conferences, such as MODELS, in public courses, and in private settings. I have also written several books:
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Pierfranco Ferronato
Soluta.Net, Chief Architect and founder Dr. Ferronato is the Chief Architect at Soluta.net, a provider of consulting services related to MDA, EA, EAI, web services and component-based development. He has 20 years of experience in all aspects of distributed systems development and is internationally recognized as an expert in large-scale architectures and model driven development. His professional experience in Object Oriented Techniques and metamodelling started in 1994. He has provided technical and architectural leadership for several International enterprise class projects using advanced Internet-related technologies, component-based development, web services and wireless technologies in a number of domains, including telecoms, pharmaceutical, CRM, EAI and tourism.Dr. Ferronato is an active member of the OMG and a frequent speaker at conferences worldwide. |
David Frankel
Lead Standards Architect - Model Driven Systems, SAP Labs David Frankel is Lead Standards Architect for Model-Driven Systems at SAP Labs. His career in the software industry spans over 25 years, during which he has had experience as a software developer, architect, and technical strategist. He is the author of many published articles and sole author of the book Model-Driven Architecture(r): Applying MDA(r) to Enterprise Computing, published by John Wiley & Sons in 2003. He also is lead editor of the book The MDA Journal: Model Driven Architecture Straight from the Masters, published by Meghan-Kiffer Press in 2004. He served several terms as an elected member of the OMG Architecture Board, and was intimately involved in the OMG's launch of Model Driven Architecture. He is the co-author of several industry standards, including COM-CORBA Interworking, the UML(r) Profile for CORBA(r), and the UML Profile for EJB. Recently he has been working on the role of model-driven systems in enterprise SOA. |
Michael Rosen
Director of the Cutter Consortium's Enterprise Architecture Practice Mike Rosen is Chief Scientist at Wilton Consulting Group, which provides expert consulting on Enterprise Architecture, Service Oriented Architecture (SOA), and model driven systems. Mr. Rosen is also Director of Enterprise Architecture for the Cutter Consortium and Editorial Director of SOAInstitute. He has 10+ years of experience consulting in the architecture and design of applications for global corporations in Finance, Insurance and Telecom and 20+ years of product development experience in distributed technologies. He frequently speaks at industry symposia, contributes to industry journals and is the author of several books including Applied SOA: Architecture and Design Strategies (2008). |
Oliver Sims
"The father of Business Components", Sims Architects Oliver Sims is recognized internationally as a leader in the architecture and design of serviceoriented enterprise systems. With over 35 years’ experience in many areas of IT, Oliver has held leading positions in enterprise middleware and EA consulting companies, and prior to this held a senior technical position with IBM, working with its largest UK customers as well as in international technical support. One of the first to champion distributed component-based software with XML-like interfaces, in the 1990s he was Chief Architect for a highly innovative component container middleware product. As a founding member of OMG’s Architecture Board, Oliver contributed to the development of UML2 and MDA. He has also been a frequent speaker at industry conferences and has contributed to several books, including Enterpriser Service Oriented Architectures and Business Component Factory, as well as numerous articles. |
Topics
The MDA/EA Forum 2009 is the fourth edition of the international forum on Model Driven Architecture.
This year the event will be focussed on the relation with Enterprise Architectures (EA) practice: what role MDA plays when associated with EA. For example how a computable EA framework, such as TOGAF(TM) or BMM, could bring a significant advantage to organizations. The event is organized by Soluta.net in collaboration with the Object Management Group (OMG); its aim is to promote and disseminate the model-driven methodology by means of several speeches given by world wide experts in the subject, real Italian case histories about industrial projects where MDA has been applied and an exposition area for tool vendors and consultancy companies.
MDA provides an open, vendor-neutral approach to the challenge of the continuous technical and business changes, it is a step along the software engineering evolution that leverages the strict and formal separation between functional models (what the system has to do) and technical models (how to use technology to deliver what is expected).
Based on OMG's proven open standards, the MDA approach separates the business logic from the underlying technological platform. It is a software development process that helps companies and organization delivering complex projects, reducing development costs and especially maintenance costs, allowing to quickly incorporate technological and functional changes. MDA also enables organizations to:
- create assets from investments, because it allows the continuous and transparent reuse of analysis and code;
- perform a model-based analysis of systems, so as to fine-tune them following custom business and technical criteria;
- perform fast prototyping, bringing significant time and cost benefits;
- model arbitrarily-complex scenarios, which can be governed and analyzed from different points of view.
Enterprise Architecture
This event will focus on the interdisciplinary role of MDA, in particular how it affects the application of Enterprise Architecture (EA) practise. EA is a methodology discipline that intends to understand and architect an organization in order to support the decisions process. Since this goal is broad and spans different domains and interest areas, the need to have specific Domain Specific Languages (DSL) to model the organization in all it's facets. As such these models need to be related, precise, complete and hence computable. The relation with MDA is then key, since models can be used then to validate results, to transform models, to generate other artefacts. Pushing forward with this approach the entire organization could be managed from the definition of a strategies down to IT intelligence and policy that can affect the business itself. In this forum's edition, the EA practises (tools and methods) are a special objective; different speeches will be devoted to EA.
Call for papers
Presentations will last about 40 minutes each. The topic must describe a successful real MDA case-history of an Italian project; it should illustrate the problem faced, describing the process applied to solve it, the goals, achievements and issues, including the metrics used to evaluate the results. Examples of the models used in the project and the description of advantages provided by MDA concerning technology migration and functional changes are appreciated. Any products and tools used can be mentioned, but manifest product marketing actions or product demos will not be accepted.
Agenda
Click on each element of the table below to show up the abstract presentation.
* Stephen Mellor is sorry to inform that he's not able to attend. "My deepest apologies for not being with you at the MDA Forum. I have been looking forward to it for some time, but a medical issue has arisen and I must take care of it. I hope you have an informative and successful conference!" [Stephen Mellor]
Mr. Ferronato has been entitled to give an alternate speech with a similar content, the organizatoon apologize for the inconvenience.
Morning session
| Start - End | Duration | Title | Speaker |
| 8:30 - 9:00 | 0:30 | Registration | |
| 9:00 - 9:30 | 0:30 |
Realizing Enterprise Architecture
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Richard Soley, OMGs |
| 9:30 - 10:00 | 0:30 |
Elevating EA towards Business Architecture: the role of Modeling
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Diego Lo Giudice, Forrester Research |
| 10:00 - 10:45 | 0:45 |
MDA and other patterns
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Steve Cook, Microsoft |
| 10:45 - 11:00 | 0:15 | Coffee Break | |
| 11:00 - 11:45 | 0:45 |
Agile MDA (* see below) Agile Modelling Architecture™
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Stephen Mellor Pierfranco Ferronato, Soluta.Net
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| 11:45 - 12:30 | 0:45 |
Semantic Interoperability. The next Model Driven Integration Challenge
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David Frankel |
| 12:30 - 12:45 | 0:15 | Panel discussion | D. Lo Giudice (moderator) |
| 12:45 - 13:45 | 1:00 | Lunch break & demo area |
Afternoon session
| Start - End | Duration | Title | Speaker |
| 13:45 - 14:30 | 0:45 |
Removing the Business-IT divide
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Oliver Sims |
| 14:30 - 15:15 | 0:45 |
Case Study: Enterprise Architecture and MDA, from Business Strategy to SOA
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Michael Rosen |
| 15:15 - 15:30 | 0:15 | Coffee Break | |
| 15:30 - 16:05 | 0:35 |
Case Study and Success Story
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Alexis Henry, BluAge Inc |
| 16:05 - 16:40 | 0:35 |
Best Practices in Implementing Enterprise Architecture Model Management Solutions
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Jeff Goins, Adaptive Inc |
| 16:40 - 17:15 | 0:35 | An MDA Approach to user interface | Claudio Rubbiani, Nexida |
| 17:15 - 17:30 | 0:15 | Panel discussion | P. Ferronato (moderator) |
| 17:30 - 18:00 | 0:30 | Cocktail Event | |
| 18:00 | End |
* Stephen Mellor is sorry to inform that he's not able to attend. "My deepest apologies for not being with you at the MDA Forum. I have been looking forward to it for some time, but a medical issue has arisen and I must take care of it. I hope you have an informative and successful conference!" [Stephen Mellor]
Mr. Ferronato has been entitled to give an alternate speech with a similar content, the organizatoon apologize for the inconvenience.
Sponsors
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http://www.soluta.net/ |
Soluta.Net is a premier company offering technical leadership and consulting services for enterprise software solutions. The company main concerns regards the methodologies and the pragmatic and agile application of Software Engineering using Model-Driven Architectures and Enterprise Architecture. Soluta.Net works with partners and customers world-wide; our experience and thorough understanding of client strategies and objectives enables our technical and consulting teams to effectively analyze specific problems and to advise and recommend the best methodology, technology and products to solve it: the right balance must be found around: Products, People and Process. |
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http://www.bluage.com/ |
BLU AGE Software - a Netfective Technology company - is a software vendor focusing on Agile Model-Driven Development and Legacy Modernization. BLU AGE Software is the vendor of BLU AGE®, an MDA® compliant software workbench that automatically generates UML 2.0 models from legacy applications’ source code and instantly transforms them into Java EE and .Net Enterprise Applications. Using BLU AGE® and its MDD® methodology, business analysts and software programmers generate SOA business applications and reduce project elapse time from 30% to up to 50%. BLU AGE® adds value to Business Process Modeling and allows you to be free from technical constraints and platform dependant implementation. Founded in 2000, Netfective Technology is headquarted in Paris, France with affiliates worldwide, including Blu Age Corporation in USA and Blu Age Software in France. Further information is available by visiting http://www.bluage.com/. |
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http://www.adaptive.com/ |
Adaptive: Adaptive is the industry leader in providing a web-based metadata repository which enables customers to manage metadata from the broadest set of sources, including relational database schemas, data modeling tools, business intelligence products, and ETL tools. Adaptive Metadata Manager integrates metadata from these sources to give users a full understanding of their end-to-end data lineage and provide traceability from business terms to logical and physical data elements. Adaptive’s customers are successfully using Adaptive Metadata Manager to support their data governance initiatives by applying its automated model-driven workflows, role-based access control and collaboration capabilities. |
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http://www.nexida.com/ |
NEXiDA is the first community 2.0 of IT professionals that want to get the same result: simplify the development of the user interface for data driven applications. To get the goal of "User interface, fast & simple!" we: - collect information from the community and business partners about user interface - support different data sources like databases, web services and SOA architectures and more - created a standard model to describe the most common user interface behaviours - offer professional and customizable code generation templates that include the main technologies - are creating on line services for code generation |
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http://www.pat.it/ |
Founded in 1992 in Treviso, PAT develops CRM 'customer-centric' CRM applications which enable businesses to quickly reach their customer acquisition and retention goals, increasing productivity and lowering costs. PAT has always invested its knowhow into analysis, engineering and development of solutions for customer retention. PAT which has a dynamic staff, headed by the president and founder Patrizio Bof, is headquartered in Treviso, with offices in Milano and Roma, and has a widespread network of VARs and qualified partners which sell PAT solutions all over the world. For more information visit www.pat.it. |
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http://www.sapiens-tech.com/ |
Established in 1982 Sapiens is a pioneer in a EMDM (Enterprise Model Driven Middleware) together with a rule-based core development suite, enabling agile solution development for complex mission-critical enterprises. Sapiens--with a customer base that spans the USA, EMEA and Japan--empowers mission-critical systems for many Global-1000 companies, including AXA, AVIVA, Mazda, ING, IHG, Liverpool Victoria, Assurant, Principal Financial Group, Lloyds TSB, Prudential and many others.
The Sapiens eMerge environment demonstrates the productivity benefits delivered when a modern Model-Driven Development (MDD) tool is coupled with an event-driven Business Rule Engine (BRE) and with a Rich Internet Application (RIA) Engine running on an enterprise class middleware. The product is commonly used in conjunction with agile software development methodologies. Resulting applications are automatically capable of Extreme Transaction Processing (XTP) due to the product.s high scalability achieved via clustering and load-balancing. Many eMerge customers regularly handle thousands of concurrent users, millions of transactions, and billions of rules per day, entrusting their mission-critical bet-the-business applications to eMerge. |
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http://www.microsoft.com/ |
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Visual Studio Team System 2008 is an integrated Application Life-cycle Management (ALM) solution comprising tools, processes (MSF, Scrum, XP, FDD etc.) and guidance to help everyone on the team improve their skills and work more effectively together. Visual Studio Team System enables members of your team to: Collaborate and communicate more effectively with other team members and business stakeholders. Ensure software quality using advanced quality tools at every step of the application life cycle. Gain visibility into project activity and priorities to make informed decisions based on real-time data. In addition, over 200 Visual Studio Industry Partners offer products to support a broad range of software processes, tools, and platforms. |
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http://www.artisansoftwaretools.com/ |
Artisan® Software Tools is the world’s largest independent supplier of industrial-grade, collaborative modeling tools for complex, mission-critical systems and software. Artisan has delivered a stable, robust working environment to thousands of users across an extensive range of complex applications in demanding sectors including military, aerospace and defense, automotive, transportation, telecommunications, electronics and medical. Founded in 1997 with extensive venture capital backing, Artisan is headquartered in the USA and UK with offices in Germany and Italy, supported by a global distributor network. |
Venue
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Contacts
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Soluta.net
is a team of IT professionals
that have a world wide experience in Component Based Development and Enterprise Architectures.
They have provided technical and architectural leadership
for several European projects using advanced Internet-related technologies,
component-based development,
webservices and wireless technologies in a number of domains, including telecom, pharmaceutical, CRM, EAI and tourism.
Sede Legale Amministrativa: Via San Gaetano, 113 - 31044 Montebelluna (TV) Italy
Sede Operativa: Via Edificio, 2 - 31030 Caselle di Altivole (TV) Italy Tel. +39.0423.915547 Fax +39.0423.915547 P.IVA e C.F. 03701200267 Capitale sociale € 90.000,00 i.v. Reg. Imprese TV N.03701200267 del 18/03/2002 REA nr. 291530 |
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