MDA Forum 2009 MDA Forum 2009

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4th International MDA/EA Forum

The fourth edition of the international forum on Model Driven Architecture (MDAŽ) and Enterprise Architecture, realized in collaboration with the Object Management Group (OMGTM) will be held in Milan (Italy).
This year the event will be focussed on the relation with Enterprise Architectures (EA) practice: what role MDA plays when associated with EA. For example how a computable EA framework, such as TOGAF(TM) or BMM, could bring a significant advantage to organizations.
The event, organized by Soluta.Net, OMG Member and MDA Qualified Service Provider (QSP), aims at promoting the MDA approach through a tutorial, some speeches taken by international experts and an expo area.
MDA provides a non-proprietary and open approach to challenge business and technology changes. It represents an evolution to the history of software engineering which appeals to a strong and formal separation between functional models (what the system has to do) and technology models (how to use technologies).
The MDA/EA Forum, a one-day event, will include speeches with detailed technical contents, describing real cases of application of MDA in Italian projects in business sectors such as communication industry, banking and services and in domains like embedded systems and CRM/ERP, highlighting strengths and weaknesses of the various applications. Key players of the Italian market and international MDA experts will attend the event.
Participants will acquire several benefits:

  • Knowledge of the MDA formal approach and of its enabling specifications and standards (CIM, PIM, PSM, XMI, MOF, UML2, JMI, etc.);
  • Practical knowledge of MDA, like the impacts on the model life cycle and in real application cases;
  • Application in Enterprise Architecture (EA), how to best leverage MDA;
  • Insight on Italian projects based on MDA, experience and "lessons learned";
  • Knowledge of some of the most widely used MDA tools (in the expo area).


About the Event

MDA can be seen as both a standard and a development approach; it is a new mind-set and as such it requires expertice and experience: people approaching MDA must be aware of which modelling tools are available and which ones are best suited to their needs; they must know how to apply the processes and principles of the model-driven methodology and they must take advantage of the existing case studies and know-how which have been collected in the various application domains in the past years.

"There is nothing difficult. There are only NEW things, unaccostumed things" (Carlos Salzedo, 1918, Harpist)

With these objectives the MDA/EA Forum 2009, in collaboration with the OMG, the first event of this type in Italy, intends to promote this approach in a pragmatic way, close the the industries that develop IT systems for supporting their business or to realize Commercial Off-The-Shelf products (either software or hardware).

This is a single-day event: the morning session includes speeches given by well-known experts that will contextualize MDA in the classical software engineering practises, describing the strengths and weaknesses of this approach. This phase of the event will help the participants discovering the evolution direction of MDA.
The speakers of the afternoon session will present real case studies of MDA projects, whose domain areas will span from banking applications to embedded systems. International key players working in Italy will attend.




Organized by
In Collaboration with


Past editions
Click on the links below to see the web sites of the past editions of the Forum.

  • MDA Forum 2008
  • MDA Forum 2007
  • MDA Forum 2006
Invited Speakers

Richard Soley

Richard Soley
Chairman and CEO of the Object Management Group (OMG)
Dr. Richard Mark Soley is Chairman and Chief Executive Officer of the Object Management Group, Inc. (OMG) and Executive Director of the SOA Consortium. As Chairman and CEO of the OMG, Dr. Soley is responsible for the vision and direction of the world's largest consortium of its type. Dr. Soley joined the nascent OMG as Technical Director in 1989, leading the development of OMG's world-leading standardization process and the original CORBA specification. In 1996, he led the effort to move into vertical market standards (starting with healthcare, finance, telecommunications and manufacturing) and modeling, leading first to the Unified Modeling Language (UML) and later the Model Driven Architecture (MDA). He also led the effort to establish the SOA Consortium in January 2007. [Richard Soley, Chairman and Chief Executive Officer] Previously, Dr. Soley was a cofounder and former Chairman/CEO of A. I. Architects, Inc., maker of the 386 HummingBoard and other PC and workstation hardware and software. Prior to that, he consulted for various technology companies and venture firms on matters pertaining to software investment opportunities. Dr. Soley has also consulted for IBM, Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others. He began his professional life at Honeywell Computer Systems working on the Multics operating system. A native of Baltimore, Maryland, U.S.A., Dr. Soley holds the bachelor's, master's and doctoral degrees in Computer Science and Engineering from the Massachusetts Institute of Technology.

Diego Lo Giudice

Diego Lo Giudice
VP & Principal Consultant of Forrester Research
Diego primarily contributes to Forrester's offerings for Application Development & Program Management professionals. He leads Forrester's IT project consulting activities in Italy and is a leading expert on software architectures and development, covering model-driven development, enterprise architecture, SOA, and open source.
His 20 years of IT experience, in addition to application development topics, also covers IT management areas, such as enterprise project/change management, IT strategies assessments, and sourcing and qualitative IT benchmarking. He has seasoned experience in complex mission-critical project and client engagement management.

LAST RESEARCH:
Air France Flies High With Model-Driven Development March 27, 2008
The State Of Model-Driven Development April 17, 2007

Steve Cook

Steve Cook
Software architect of the Domain Specific Language Tools which are part of Microsoft Visual Studio.
Steve Cook works at Microsoft, and is the software architect of the Domain Specific Language Tools which are part of Microsoft Visual Studio. He is currently working on future versions of these tools. Previously he was a Distinguished Engineer at IBM, which he represented in the UML 2.0 specification process at the OMG. He has worked in the IT industry for 30 years, as architect, programmer, author, consultant and teacher. He is a member of the Editorial Board of the Software and Systems Modeling Journal, a Fellow of the British Computer Society, and holds an Honorary Doctor of Science degree from De Montford University.

Stephen Mellor

Stephen Mellor
Vice-President of Project Technology Inc. and one of the 'fathers' of MDA
I am Stephen J. Mellor. My card reads "Freeter", a Japanese word, derived from English, that means "free agent." I was previously Chief Scientist of the Embedded Systems Division at Mentor Graphics Corporation. In 2004, MGC acquired Project Technology, Inc., the company I founded in 1985 to "make software development a rational, controllable, predictable process."
I explain, with clarity and humor, the intricacies of real-time and embedded systems model-driven development, in both presentations and text. I speak at commercial conferences such as the Embedded Systems Conference, academic conferences, such as MODELS, in public courses, and in private settings. I have also written several books:
  • Structured Development for Real-Time Systems (Vols 1-3)
  • Object-Oriented Analysis: Modeling the World (Two volumes)
  • Executable UML: A Foundation for Model-Driven Architecture
  • MDA Distilled: Principles of Model-Driven Architecture.
I am a prime mover at the Object Management Group (OMG), having proposed and submitted several executable UML-related standards. I was also elected to the Architecture Board, the final technical gateway for all standards adopted by the OMG. And I have sat on their Board of Directors."

David Frankel

David Frankel
Lead Standards Architect - Model Driven Systems, SAP Labs
David Frankel is Lead Standards Architect for Model-Driven Systems at SAP Labs. His career in the software industry spans over 25 years, during which he has had experience as a software developer, architect, and technical strategist. He is the author of many published articles and sole author of the book Model-Driven Architecture(r): Applying MDA(r) to Enterprise Computing, published by John Wiley & Sons in 2003. He also is lead editor of the book The MDA Journal: Model Driven Architecture Straight from the Masters, published by Meghan-Kiffer Press in 2004. He served several terms as an elected member of the OMG Architecture Board, and was intimately involved in the OMG's launch of Model Driven Architecture. He is the co-author of several industry standards, including COM-CORBA Interworking, the UML(r) Profile for CORBA(r), and the UML Profile for EJB. Recently he has been working on the role of model-driven systems in enterprise SOA.

Michael Rosen

Michael Rosen
Director of the Cutter Consortium's Enterprise Architecture Practice
Mike Rosen is Chief Scientist at Wilton Consulting Group, which provides expert consulting on Enterprise Architecture, Service Oriented Architecture (SOA), and model driven systems. Mr. Rosen is also Director of Enterprise Architecture for the Cutter Consortium and Editorial Director of SOAInstitute. He has 10+ years of experience consulting in the architecture and design of applications for global corporations in Finance, Insurance and Telecom and 20+ years of product development experience in distributed technologies. He frequently speaks at industry symposia, contributes to industry journals and is the author of several books including Applied SOA: Architecture and Design Strategies (2008).

Michael Guttman

Michael Guttman
CTO at The Voyant Group, solutions partner for Soluta.Net
Mike Guttman has impressive 30+-years track record delivering building innovative solutions and providing professional services for both Global 1000 clients and high-technology startups. He is widely considered to be an industry visionary in the areas of IT strategic planning, enterprise architecture, and software solution delivery processes. Mr. Guttman is currently collaborating as a senior archiect at Soluta.Net. Soluta.Net services a wide range of clients in a wide range of industries, including banking services, health care, telecoms, software, and product marketing in Europe and North America.

Topics

The MDA/EA Forum 2009 is the fourth edition of the international forum on Model Driven Architecture.
This year the event will be focussed on the relation with Enterprise Architectures (EA) practice: what role MDA plays when associated with EA. For example how a computable EA framework, such as TOGAF(TM) or BMM, could bring a significant advantage to organizations. The event is organized by Soluta.net in collaboration with the Object Management Group (OMG); its aim is to promote and disseminate the model-driven methodology by means of several speeches given by world wide experts in the subject, real Italian case histories about industrial projects where MDA has been applied and an exposition area for tool vendors and consultancy companies.

MDA provides an open, vendor-neutral approach to the challenge of the continuous technical and business changes, it is a step along the software engineering evolution that leverages the strict and formal separation between functional models (what the system has to do) and technical models (how to use technology to deliver what is expected).

Based on OMG's proven open standards, the MDA approach separates the business logic from the underlying technological platform. It is a software development process that helps companies and organization delivering complex projects, reducing development costs and especially maintenance costs, allowing to quickly incorporate technological and functional changes. MDA also enables organizations to:
  • create assets from investments, because it allows the continuous and transparent reuse of analysis and code;
  • perform a model-based analysis of systems, so as to fine-tune them following custom business and technical criteria;
  • perform fast prototyping, bringing significant time and cost benefits;
  • model arbitrarily-complex scenarios, which can be governed and analyzed from different points of view.
MDA is based on OMG standards, which make it possible to readily generate executable applications, virtually in every platform, either open or proprietary, included - but not limited to - Web-Services, .NET, CORBA, Enterprise JavaBeans, C, C++ and Java.

Enterprise Architecture

This event will focus on the interdisciplinary role of MDA, in particular how it affects the application of Enterprise Architecture (EA) practise. EA is a methodology discipline that intends to understand and architect an organization in order to support the decisions process. Since this goal is broad and spans different domains and interest areas, the need to have specific Domain Specific Languages (DSL) to model the organization in all it's facets. As such these models need to be related, precise, complete and hence computable. The relation with MDA is then key, since models can be used then to validate results, to transform models, to generate other artefacts. Pushing forward with this approach the entire organization could be managed from the definition of a strategies down to IT intelligence and policy that can affect the business itself. In this forum's edition, the EA practises (tools and methods) are a special objective; different speeches will be devoted to EA.

Call for papers

Presentations will last about 40 minutes each. The topic must describe a successful real MDA case-history of an Italian project; it should illustrate the problem faced, describing the process applied to solve it, the goals, achievements and issues, including the metrics used to evaluate the results. Examples of the models used in the project and the description of advantages provided by MDA concerning technology migration and functional changes are appreciated. Any products and tools used can be mentioned, but manifest product marketing actions or product demos will not be accepted.
Agenda

Click on each element of the table below to show up the abstract presentation.
Start - End Duration Title Speaker
8:30 - 9:00 0:30 Registration
9:00 - 9:30 0:30 MDA leveraging EA, SOA, BPM, the OMG perspective Richard Soley, OMGs
9:30 - 10:00 0:30
Elevating EA towards Business Architecture: the role of Modeling

In IT organizations EA has gone through various cycles of development, just as modeling has! But a new trend is on the way. Our research shows that transition to business architecture (BA) for EA teams is a must and is slowly happening. However existing EA groups struggle to elevate their role to be more business oriented. Why BA, what are the issues, the benefits, the challenges, what are vendors doing, and finally how modeling can play an important role are the key topics of this presentation.

Diego Lo Giudice, Forrester Research
10:00 - 10:30 0:30
MDA and other patterns

Will discuss the following topics
- MDA and other patterns
- UML and DSLs
- Model Transformations
- The future of UML and related standards

Steve Cook, Microsoft
10:30 - 10:45 0:15 Coffee Break
10:45 - 11:15 0:30 Models Abstraction and Computability Stephen Mellor
11:15 - 11:45 0:30
Semantic Interoperability. The next Model Driven Integration Challenge



Semantic Interoperability: The Next Model-Driven Integration Challenge

Macro economic trends requiring B2B and A2A integration make data transformations increasingly important. When the MDA initiative was launched early in this decade, its founders predicted that model-driven data transformation would be an important area of growth. This growth has in fact taken place, and has made the process of implementing data transformations faster and less bug-ridden.

The advances of recent years mitigated integration costs, but the costs are still too high, consuming 30-40% of IT budgets. Now it is time to chart the next milestone on the data integration path: improvement in semantic interoperability.

Standards that define common data and message formats contain only one kind of machine-readable metadata, namely metadata about the syntax of the information exchange. Machine-readable syntactic metadata makes it possible for current state-of-the-art data integration tools to generate data transformation code, once the integration analyst has entered a mapping from one format to another into the tool. This represents a genuine advance, since programmers do not have to write the low-level transformation code.

However, regardless of whether machine-readable syntactic metadata is based on EDI, XML, or something else, this metadata does not provide integration tools with a basis to help integration analysts decide *what* the mapping between two formats should be. This is a key reason that the integration work is still so labor intensive. Moreover, misunderstandings about the semantics of data and message definitions lead integration analysts to make subtle errors that can be costly and difficult to track down. Semantic metadata standards help to address these limitations.

This presentation will explain the nature and structure of machine-readable semantic metadata that is now coming on line in standards for the manufacturing and financial services industries and is being increasingly used by ERP systems, opening up possibilities for a new generation of tools that make integration analysts substantially more productive and accurate.

David Frankel
11:45 - 12:15 0:30 Panel discussion P. Ferronato (moderator)
12:15 - 13:15 1:00 Lunch break & demo area
- -
Case Study: Enterprise Architecture and MDA, from Business Strategy to SOA



Enterprise Architecture is becoming more and more common, but not necessarily more successful. Too often, vague goals of Business-IT alignment and incomplete understanding of architecture roles and processes lead to vague and undefined deliverables. For architecture to be effective at influencing outcomes, it has to be executed within a framework that generates useful artifacts in support of the development process. Furthermore, the output of one phase of the process needs to be the input to the next, otherwise the artifacts quickly become out-of-date. This session presents a case study of the travel industry. Starting with business models, it follows the architecture process through the analysis and design of semantics, business processes, and services with their interfaces, documents and implementation. The case study uses an integrated set of UML models created with Enterprise Architect by Sparx System which leads to the consistent design of services within an enterprise scope, using enterprise semantics, and traceable all the way from business strategy down to the IT services that implement it.

Michael Rosen
Sponsorships

Premier, 5000 Euros (VAT NOT included)
  • 30 minutes of presentation in the afternoon
  • banner in the Conference Hall
  • desk in the Expo area
  • logo on distributed marketing materials
  • logo on the conference website
  • reserved evening event
  • 6 free admission tickets, lunch included

Golden, 2000 Euros (VAT NOT included)
  • desk in the Expo area
  • logo on distributed marketing materials
  • logo on the conference website
  • reserved evening event
  • 3 free admission tickets, lunch included

Silver, 800 Euros (VAT NOT included)
  • logo on distributed marketing materials
  • logo on the conference website
  • reserved evening event
  • 1 free admission ticket, lunch included


Information:
for information about sponsorship please call:
Soluta.net +39-0423-915-547
or send an e-mail to mdaforum@soluta.net

Venue

Milan is the second largest city of Italy, located in the plains of Lombardy. It is the capital in the Province of Milan, as well as the regional capital of Lombardy. The municipality (Comune di Milano) has a population of 1.3 million, while its urban area is about 4.5 million. The Milan metropolitan area is the largest in Italy, with a population of 7.4 million. Milan is renowned as one of the world capitals of design and fashion. The English word "milliner" is derived from the name of the city. The Lombard metropolis is famous for its fashion houses and shops (such as along via Montenapoleone) and the Galleria Vittorio Emanuele in the Piazza Duomo (reputed to be the world's oldest shopping mall). The city hosted the World Exposition in 1906 and will host the Universal Expo in 2015.

[Source: Wikipedia]
Accomodations and Event Location

The MDA/EA Forum 2009 will be held at the HOTEL PALAZZO DELLE STELLINE
in Milan, Italy. Please click on the image on the right to go directly to the prices section of the hotel's web site.
How to Reach the Hotel

Palazzo delle Stelline is located in Milan, corso Magenta 61. For information on how to reach it, please click on the image on the left.
Useful Links

  • Milan Airports
  • Ferroviedellostato.it (Italian railways company)

Click on the image on the right to see a map of the event location.
Contacts

Soluta.net is a team of IT professionals that have a world wide experience in Component Based Development and Enterprise Architectures. They have provided technical and architectural leadership for several European projects using advanced Internet-related technologies, component-based development, webservices and wireless technologies in a number of domains, including telecom, pharmaceutical, CRM, EAI and tourism.

MDA Forum Information and Administrative Office
email: mdaforum@soluta.net
Phone: +39-0423-915-547
Fax: +39-0423-915-547

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Sponsors


Premier, Gold and Silver sponsorships are available. Have a look at the Sponsors page for details

Invited Speakers


  • Richard Soley, Chairman and CEO of the Object Management Group (OMG);
  • Diego Lo Giudice, VP & Principal Consultant of Forrester Research;
  • Steve Cook, Software architect of the Domain Specific Language Tools which are part of Microsoft Visual Studio;
  • Stephen Mellor, Vice-President of Project Technology Inc. and one of the 'fathers' of MDA;
  • David Frankel, Lead Standards Architect - Model Driven Systems, SAP Labs.
  • Michael Rosen, Director of the Cutter Consortium's Enterprise Architecture Practice.
  • Michael Guttman, CTO at The Voyant Group, solutions partner for Soluta.Net.

With the support of


Contacts & Legal Notes | Soluta.Net 2008-2009 - Piva IT-03701200267